K A T H L E E N

Director of Production / Executive Producer / German 🇩🇪

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I'm a seasoned Director of Production/ Executive Producer with 20+ years of experience leading cross-functional teams and delivering award-winning, global integrated campaigns for top-tier brands.

I've built my career at the intersection of creativity, technology, and operations—developing strategic roadmaps, overseeing multimillion-dollar portfolios, and embracing innovation, including emerging tools like generative AI, to modernize production pipelines.

Growing up in Europe shaped my global perspective and appreciation for collaboration across cultures—an influence that still guides how I lead teams and approach problem-solving today. I'm passionate about empowering people, streamlining complex processes, and building production ecosystems that don't just run smoothly, but deliver meaningful, measurable impact.

Outside of work, you'll find me running, practicing yoga, or chasing life with my two boys—experiences that keep me grounded, energized, and focused on what really matters. I bring that same balance of passion and precision to every challenge, whether launching ambitious campaigns or piloting new ways of working.

EXPERIENCE

DE-YAN

Head of Motion Production - Contract

07/2025 - present

  • Led the motion production department, managing a team of producers and project managers to deliver high-impact motion design content across top-tier accounts, including Google, YouTube, AMEX, and ATM.
  • Oversaw full production lifecycles—from concept to delivery—for motion graphics and brand content across digital and broadcast platforms.
  • Led social media strategy and content production for a key client, executing weekly content shoots, posts, stories, and reels that drove measurable engagement and brand growth.
  • Partnered closely with creative leadership and clients to ensure brand consistency, storytelling impact, and visual innovation.
  • Spearheaded workflow optimizations and team structures to scale delivery across diverse motion deliverables.
  • Guided integration of emerging technologies, including generative AI, into the design and production pipeline to elevate creative output and efficiency.
  • Acted as primary production liaison across departments, driving cross-functional alignment, scope accuracy, and budget adherence.

Madwell

Director of Production

09/2024 - 07/2025

  • Led a team of producers overseeing all aspects of production across high-profile accounts, including Verizon, ELF, Hyland's, and Fernet Branca.
  • Managed $30M+ in account portfolios, driving profitability while aligning project goals with evolving client expectations and market trends.
  • Directed social media strategy and execution for a key client, produced weekly posts, stories, and reels to boost audience engagement and brand consistency with the help of influencers.
  • Leveraged Midjourney, Firefly, and ChatGPT to rapidly prototype creative assets, streamline scripting, and localize content.
  • Developed and executed comprehensive project roadmaps, ensuring on-time and on-budget delivery of integrated campaigns spanning content, social, experiential, video, and digital.
  • Directed end-to-end production for Visible's new brand campaign and oversaw multi-platform delivery across broadcast, digital, social, OOH, and display media, incorporating AI-assisted editing and versioning tools to streamline asset creation and localization.

Code and Theory

Executive Producer - Campaign / Program Management Director

04/2021 - 09/2024

  • Led production on award-winning, multi-year global integrated campaigns for Amazon Advertising, spanning broadcast, content, digital, social, print, and OOH, while incorporating generative AI tools such as Midjourney and Adobe Firefly for rapid visual prototyping, creative concepting, and asset development at scale.
  • Pioneered AI-driven solutions for creative development at scale—expediting scripting, prototyping, and visual exploration.
  • Advanced strategic development of Johnson & Johnson campaigns across premiere brands like Lubriderm, Tylenol, Zyrtec, and Motrin.
  • Designed agency approach to Chase Minority Business Banking digital experience.
  • Shepherded creative and interaction design for Goldman Sachs SMA online presence.
  • Collaborated with the Xerox Global team on content creation campaigns as well as global print and event guidelines.

Publicis

Associate Program Management Director

10/2016 - 03/2021

  • Launched the multimillion-dollar "Famous Visitors" Super Bowl campaign for Walmart.
  • Pioneered new distributed collaboration and production processes to produce OLV throughout the COVID-19 uncertainty.
  • Helped orchestrate Walmart's first "Virtual Wellness Day," a 72-hour experiential health event.
  • Contributed program management across record-setting 2020 Walmart flu shot campaign.
  • Managed a team of project managers across the multimillion-dollar, multi-channel Hewlett Packard Enterprise account.
  • Shepherded successful omnichannel campaign reimagining Folgers' "The Best Part of Wakin' Up Is Folgers in Your Cup" classic tagline.
  • Facilitated tapping into the LatinX community to drive brand growth for Bustelo Coffee.

Fancy Pants Group

Executive Producer

02/2012 – 10/2016

  • Built a team of producers and project managers to support production needs for L'OrĂ©al USA, Saatchi LA, Undertone, and Team One.
  • Grew L'OrĂ©al business by over 25% in under two years, innovating on new platforms.
  • Partnered with Google on establishing dynamic and programmatic industry best practices.

R/GA

Senior Producer

08/2011 – 02/2012

  • Led production for L'OrĂ©al account, expanded social media marketing efforts.

JWT

Senior Interactive Producer

03/2007 – 07/2011

  • Managed a team of producers that built online advertising campaigns and CRM work for Microsoft, Sunsilk, Smirnoff, Benadryl, Zyrtec, and Band-Aid Brand.
📝 Download my résumé

WORK

Made on YouTube event: stage presentation with speaker and YouTube $100 Billion screen

YouTube

Made on YouTube

Our team at DE_YAN was contracted to create all background motion graphics for this year's Made on YouTube event. I helped produce the full suite of motion elements for the broadcast, collaborating with five producers—each overseeing 1–2 sections—and a team of motion designers to bring the creative vision to life. We worked closely with the YouTube team and Good Sense to deliver a cohesive and dynamic visual experience across the entire event.

Client: YouTube Agency: DE_YAN
Visible campaign: two people on blue cubes using smartphones

Visible

Live in the Know

Visible needed a bold, fresh way to cut through the noise surrounding unlimited plans. With less than four weeks for pre-production, production, and post, I led the motion and live-action production for this high-energy campaign. The spot flips the script on traditional telecom advertising—using quick cuts, clever visual metaphors, and a touch of VFX to communicate Visible's single-line, all-digital service. The result was a fully integrated campaign spanning broadcast, digital, and social.

Client: Visible Agency: Madwell Production: Wildchild
Amazon Ads Matches Are Made: woman at laptop in contemporary retail space

Amazon Ads

Matches Are Made on Amazon Ads

🏆 ANA Gold Awards: B2B Marketplace Marketing, Demand Generation (SMB), Product Launch or Relaunch

The Matches Are Made campaign marked Amazon Ads (SMB)'s first brand effort targeting small businesses that don't currently sell on Amazon—showing how they too can advertise on the platform and reach hyper-local audiences.

Client: Amazon Ads Agency: Code and Theory Production: RadicalMedia / Dave Meyers
Amazon Ads campaign: split composition of workshop and wardrobe styling

Amazon Ads

Ads That Work as Hard as You Do

A global campaign aimed at small and medium-sized business owners, this project highlights the dedication entrepreneurs bring to their work—and how Amazon Ads works just as hard to help them grow. I partnered with the Code and Theory team on production, helping deliver creative across online video, social, and digital display.

Client: Amazon Ads Agency: Code and Theory Production: Psyop

BRANDS